Shane Hackett
Defining What You Are Selling
7 seconds to grab attention
You’ve got 7 seconds to grab attention—miss it, and your ad’s already forgotten. Here’s what matters most in those opening moments: 1️⃣ A clear hook that stops the scroll 2️⃣ A visual or headline that sparks curiosity 3️⃣ A promise of value that’s worth their time Get this right, and you’ve earned the rest of […]
Marketing without data is like throwing darts in the dark
Marketing without data is like throwing darts in the dark—you might hit the target, but you’ll waste time and money trying. We focus on the metrics that matter: conversions, ROI, and lifetime value. No vanity stats. No fluff. Just clear data that shows what’s working—and what’s not—so every decision drives results. #MarketingStrategy #DataDriven #BusinessGrowth #DigitalMarketing […]
Did you know that 70% of buyers fully define their needs before ever speaking to sales.
Did you know that 70% of buyers fully define their needs before ever speaking to sales. That means most of the decision-making process happens before your team gets a chance to pitch. In today’s market, educational content, strong positioning, and trust-building assets aren’t “nice to have”—they’re essential. If you’re not showing up early in the […]
ABM helped B2B brands land big deals with laser-focused targeting. But in 2025, the landscape looks different.
ABM helped B2B brands land big deals with laser-focused targeting. But in 2025, the landscape looks different. AI, buyer fatigue, and shifting budgets are changing how ABM works—and who it works for. It’s no longer about doing more, but doing it smarter. ✅ Personalized outreach ✅ Quality over quantity ✅ Smarter tech = better ROI […]
Design That Converts
Design That Converts A landing page refresh turned casual visitors into loyal customers. Clearer messaging, stronger visuals, and strategic CTAs—sometimes small changes create massive impact. ✨ Ready for a landing page that works as hard as you do? #ConversionOptimization #DigitalStrategy #UXDesign #MarketingResults #LeadGeneration #DesignThatConverts #GrowthStrategy #UserExperience
When the buying decision takes weeks—or months—your content can’t just sell.
When the buying decision takes weeks—or months—your content can’t just sell. It has to be nurtured. Here’s what works: ✅ Educational content that builds trust ✅ Consistent touch points across channels ✅ Case studies and proof over time ✅ A brand voice that feels like a guide, not a pitch If you’re only showing up […]
Why Your Brand Voice Matters More Than Your Logo
Why Your Brand Voice Matters More Than Your Logo Your logo gets attention. Your brand voice keeps it. A polished logo might catch the eye—but it’s your voice that builds connection, trust, and long-term loyalty. 🗣️ Your tone. Your message. Your personality. That’s what turns browsers into believers. #MarketLeverage #BrandVoice #MarketingStrategy #BrandIdentity #ContentMatters #DigitalMarketing #StoryDrivenBrands
Landing pages that feature video can increase conversions by up to 86%.
Did You Know? Landing pages that feature video can increase conversions by up to 86%. Why it works: 🔹 Video builds trust faster than text 🔹 Explains your offer clearly and quickly 🔹 Keeps visitors engaged long enough to take action In a world of short attention spans, video gives your brand the edge. Whether […]