Integrated Marketing: Growing Revenue & Sales
What is Integrated Marketing?
Simply described, Integrated Marketing is the process of selling a company’s goods and services.Marketing is the heart of any corporation, company or small business. It does not matter that you have the bestproduct on the market if you can’t get it sold or distributed.
In fact, the number one reason businesses fail is due to poor marketing. You’ve most likely heard the reason as”under capitalized,” which is just another way of saying “we don’t have enough money to keep the company going,because we didn’t sell enough product” Every company must focus on marketing. It is of particular importance inthe first five years of operation. That’s when most companies fail. Your company has to focus on selling and marketing to be successful.
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