Having an integrated marketing plan is essential for companies

Did you know that an integrated marketing plan is a strategy that aligns all of a company’s marketing efforts towards a common goal. It involves coordinating all of the various marketing channels and tactics a company uses to reach its target audience, including:...

Ways by which you can promote your business on LinkedIn

Did you know that there are a few ways by which you can promote your business on LinkedIn? Several of these ways include but are not limited to: – Creating a company page By creating a company page, you will have the ability to share updates about your business,...

Did you know that when you’re building a powerful financial plan?

Did you know that when you’re building a powerful financial plan, there’s one force you must have working for you: the power of compound investment income! Essentially – your money works for you, and the money that money earns works for you, so on and so forth....

Investment Strategy #1: Work with a plan

Investment Strategy #1: Work with a plan It’s important to remember that a winning investment strategy doesn’t consist of buying what’s hot each year, what’s written up in a magazine or what your broker recommends. Instead, you need to keep a firm watch over your...

Investment Strategy #2: Don’t bank too much on banks

Investment Strategy #2: Don’t bank too much on banks There’s nothing wrong with bank savings accounts or money market accounts. They’re handy places to keep spare cash; it’s safe money that you can get at quickly, in case of an emergency. Beyond that, though, your...

Maximizing Cash Flow

As a new, small business owner, it’s so important for you to understand the importance of cash flow and to learn which strategies will help you improve it within your business. To assist you in this process, we have created a short – but simple – checklist...

Setting Sales Goals

It’s so important – as you embark on your journey into small business ownership – that you determine your business’ break-even point, along with the number of sales necessary to become a profitable enterprise. This is because, in addition to the tax...

Where do you rank in Google?

Where do you rank in Google? No one said growing your business would be easy, but you’re up for the challenge. You just need a plan. You’ve got the right team, the right product or service. Now, it’s just a matter of getting your brand/service/product out there in...