Make sure to take time when developing the creatives for your business to ensure that your design is consistent throughout all areas of your business – especially within the design of your logo, stationery, and business cards.
Now – throughout the design process, it’s important to remember to reflect on the Key Elements of Effective Design. This is crucial because these elements can help you in creating a distinctive look for your business that will separate you from your competition while also conveying your business’ professionalism.
These Key Elements of Effective Design include:
– Choose a clean, easily readable style typeface
– Don’t mix too many type-styles together
– Select a logo that is square, horizontally rectangular, or circular for easier incorporation on materials of different sizes and uses
– Make effective use of graphics (i.e. an identifying graphic can be a powerful communicator)
– Add a descriptive phrase to your business card that defines the uniqueness of your business
– Keep the layout uncluttered to focus readers’ eyes on the important elements
– Select an ink color that conveys the positives you want to project and consider consulting with a graphic artist or printing consultant for more information regarding your use of color
– Use the same ink and paper color throughout the design of your business cards and stationery
– Add a photograph – if appropriate – to your business card
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