Creating a mission statement has the power to bring direction, clarity, and focus to your business, which will – in turn – bring about a unifying force throughout all of your business activities. For this reason, constructing your business’ mission statement is one of the most crucial components to starting your own small business.
To get started on writing your business’ mission statement, find a quiet place where you won’t be interrupted and begin to jot down some ideas on the central purpose for your business. Begin your session by writing down anything that comes to mind and consider referring to the slogans created by playing the Name Game for assistance. Continue on with this process until you have a short, refined statement that encapsulates your business’ mission.
By crafting this short, refined statement, you have identified the “Why” component to your business and have established its overall purpose. Identifying this component is key because it provides your consumers with a firm understanding on why your business exists, why they should use your business’ services, and why your business should rank higher than its competitors in your consumers’ minds. For this reason, take time to identify your business’ “Why” so that you can better understand your business and its role in impacting the lives of your consumers.
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